reed.avant@benjaminfedwards.com
Phone: 205-877-9900
Toll Free Phone: 855-977-9001
Phone (Direct): 205-877-9900
Benjamin F. Edwards - Birmingham, AL
850 Shades Creek Pkwy
Ste 310
Birmingham, AL 35209
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Reed Avant, CFP®

Associate Vice President

MY PROFESSIONAL APPROACH

Trust. Integrity. Mutual respect. These are the operating principles I rely on when I work to develop an investment approach that is designed to meet my clients’ financial goals and objectives.

My client-first service commitment to you begins by asking questions, listening to your responses and learning what is important to you. We’ll work together to evaluate your current financial picture, explore your investment time horizon, and your tolerance for risk. Each of these steps will help us develop you personalized, goals-based financial program using the various investment tools we have at Benjamin F. Edwards & Co.

As we implement your strategy, we will continue to work together to monitor your progress, adjusting as your needs and goals change, and as opportunities in the markets present themselves.

I very much look forward to showing you what our client-first investment approach can mean or you and your family.

WHAT IS A CFP®? A CERTIFIED FINANCIAL PLANNER, or CFP®, certification means a financial advisor has successfully completed a rigorous training program followed by a comprehensive 6-hour exam administered in accordance with the CERTIFIED FINANCIAL PLANNER Board of Standards. Professionals who are awarded this accreditation demonstrate skill in analyzing situations and developing personalized long-term financial strategies. CERTIFIED FINANCIAL PLANNER Board of Standards Inc. owns the certification marks CFP® and CERTIFIED FINANCIAL PLANNER in the U.S.